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Why It Is Critical To Get Your Home Based Small Business on YouTube

Today I thought it was about time that I discussed the importance in fact why it is absolutely critical to get your home based small business on YouTube. Why it is crucial to the success of your home business and in the near future how your entire marketing strategy will be dead without it!

Unless you have been living 20,000 leagues under the sea for the past few years, you’ve no doubt heard of YouTube, the video-sharing site owned by Google. YouTube allows anyone to post videos online so that anyone else can watch them. It is a very popular site, ranked 3rd of all sites on the web, in Alexa’s traffic ranking and the second largest search engine on the web behind Google. With hundreds of millions of videos on the YouTube Site it would take a viewer half a millennium to watch them all!

Are You Starting to See The Power Yet?

It is this colossal size of YouTube that makes it so attractive to home based small business and to home businesses in general – as well as the relatively low cost of entry. The cost of making a YouTube video is next to nothing; you don’t need much more than a camcorder and a computer. In fact with the advancement of mobile data and hand held devices you can pretty much use any modern smart phone to record and share a simple video.

Just imagine how powerful it could be for you or your home based small business if you could reach even a tiny percentage of YouTube’s gigantic audience? You can get a very big bang for your marketing buck!

Let’s explore the cost thing a little further

Large businesses have long embraced video marketing, in the form of traditional television advertising. But television ads are expensive, and typically beyond the reach of most home based small business owners. I mean do you still watch adverts on television anymore? I don’t. I am either in the kitchen making a brew or fast forwarding through them.

Thanks to YouTube, however, businesses both large and small can afford to market themselves via online videos. The cost of posting a video on YouTube is zero, YouTube doesn’t charge anything to upload, host or stream videos. The only cost you have is the expense of shooting and editing the video, which can be as low as you want it to be. This makes online video marketing affordable for virtually any business.

Is Video the Right Way To Promote Your Home Based Small Business?

Let’s face it: Consumers love to watch videos. We are becoming less of a society of readers and more one of watchers; the average consumer would rather watch a video than read a text-based advert. Like it or not the change is consumer driven and as a business owner you need to adapt your marketing mix to accommodate this trend.

And here’s the thing: The more interesting the video, the bigger the audience it will attract. You can include a lot more information in a short three minute video, and you can present the information in an entertaining and engaging fashion. People like to be entertained, educated and informed. Online video can do all three things and, in the process, provide a clear picture of the product or service you are offering.

You are not alone – Jump on the bandwagon or be left behind.

It doesn’t matter what type of business you run or how large that business is. You can create effective videos that will attract viewers and drive more people to your website or business offerings. All types of businesses are on YouTube: local businesses, major national marketers, Ad Agencies, Real Estate Agencies, home based small businesses, Consultants, you name it.

Could The Worlds Largest Businesses All Be Wrong?

YouTube is no longer a place to watch kittens falling into bins, or Granddad falling over at a wedding. YouTube is a serious and low cost vehicle for you to promote your home based small business or services on line. Make, upload and share your first video today you may be surprised how easy it is.

Defining Strengths and Weaknesses in Your Business Plan

To determine the strengths and weaknesses of your business plan, you need to know how to look at the specifics. Here are the things that you need to check with your business plan:

The basic thing that you need to do is identify the strengths and weaknesses of your business and cross-reference them in the business plan that you are trying to create.

First of all, list the possible strengths and weaknesses of your business. For these, you can think about your business budget. Do you have enough to be able to finance all that you might possibly need? Or maybe, do you still need to borrow from a bank? This will greatly sidetrack your plans if your application is not approved or if you do not get the amount that you need.

Another aspect which should be considered is your knowledge of the business. Do you have enough experience in this field to be comfortable enough to withstand the pressure? Or maybe, are you still a beginner with little experience, and with only a few ideas in management?

You also need to become aware of your competitors. You should know how they operate, what their future plans might be, and in what way you might be able to compete. Not knowing the projections of the actions of other businesses that you consider your competition will serve as a weakness, as you might get left behind or go towards an entirely different direction, one that does not provide you many customers.

The planned location of your business will also matter. If you are able to choose one that is considered at the heart of the traffic of people and commerce in your area, you can be sure that your location will be considered a big strength. But, if you are going to put up a business that is located at the outskirts of the city when it is supposed to be near to most people, that will only be a disadvantage. Therefore, you will need to revise your plan to better suit your business expectations.

There are a lot more aspects that can either be strengths or weaknesses. To make sure that you do not miss any one of them, you need to list each one at the time you have identified them. For your convenience, your list should be readily classified into strengths or weaknesses. It will be easy to set them apart as strengths will be the things that will make your business successful while the weaknesses will be the ones that will probably make it fail.

After you have listed them down, go back to your business plan, determine the weaknesses, and do your best to correct them. If you see that you still need more money to finance your business, you may consider taking loans, or if you see that the location of your establishment is not accessible enough, you can find another place while you still can.